Bill Murawski
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US COURT REVIVES TOBACCO LISTING LAW

Author(s):    Shelley Murphy, Globe Staff Date: October 17, 2001 Page: B1 Section: Metro/Region

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A year after a judge struck down the state's first-in-the-nation tobacco disclosure law, a federal appeals court yesterday upheld the law's constitutionality, concluding that efforts to protect public health outweigh companies' concerns about revealing their trade secrets.

In a 2-1 decision, a three-judge panel of the US Court of Appeals for the First Circuit found that the 1996 Disclosure Act, which requires companies to reveal ingredients added to cigarettes, snuff, and chewing tobacco, "will put consumers in a better position to know if their brand contains harmful additives, and to assess the health risks involved." The 44-page ruling reverses a September 2000 decision by US District Judge George A. O'Toole Jr., who had concluded that the law violated the constitutional rights of tobacco companies because it would force them to reveal secret ingredient formulas that cost millions of dollars to develop.

"The Constitution does not grant tobacco companies a right to sell tobacco products without stating what is in them," said Attorney General Thomas F. Reilly, whose office has been battling with major tobacco companies since the law was first passed. "This decision is a big public health victory."

The law has been on hold since it was passed in 1996, when Reilly and public health officials were sued by Philip Morris, R. J. Reynolds, Brown & Williamson, Tobacco Corp., Lorillard, and US Tobacco Co.

Michael Pfeil, a spokesman for Philip Morris USA, said the company currently reveals an extensive list of cigarette ingredients on its Web site, www.philipmorrisusa.com, but believes the Massachusetts law goes too far.

"The concern with Massachusetts is that the statute certainly could unfairly reveal competitively sensitive brand information or brand recipes that we believe are protected property and should remain protected," said Pfeil. "That does not minimize our desire to make sure we are providing information for consumers."

A 1986 federal law requires tobacco companies to provide lists of ingredients in their products to the US Department of Health and Human Services, but the information isn't made public and doesn't include a breakdown by brand.

Boston attorney Henry C. Dinger, who represents Philip Morris, said the appeals court decision should trouble all companies because it "appears to deny that there's any proprietary interest in trade secrets and thus makes trade secrets vulnerable to disclosure whenever the government thinks it's a good idea."

Dinger said the tobacco companies are reviewing the decision and will decide whether to appeal to the US Supreme Court or seek a full appeals court rehearing.

In overturning O'Toole's ruling, the First Circuit concluded, "There is substantial reason to expect that public disclosure of potentially harmful ingredients in tobacco products will benefit the Massachusetts public."

In a dissenting opinion, Judge Bruce M. Selya wrote that the state should be required to compensate tobacco companies for forcing them to reveal their trade secrets.

"Because the majority's holding allows states to ransack the trade secrets of virtually any business without providing even minimal recompense, I respectfully dissent," Selya wrote.

Warren Tolman, the former state senator who wrote the tobacco disclosure law, hailed the appeals court ruling.

"If you can find out what's in your Lucky Charms, why shouldn't you be able to find out what's in your Lucky Strikes?" he said.

Greg Connolly, director of the state Department of Public Health's tobacco control program, said, "If the tobacco industry believes that adult smoking is an adult choice, then the Commonwealth is going to make sure adult smokers are given enough information to make an informed choice."

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© Copyright 2001 Globe Newspaper Company

Link to the Massachusetts Tobacco Ingredients and Nicotine Yield Act 

Link to the First Circuit Court of Appeals Decision

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